Last fall Etsy, an online marketplace with its headquarters in Brooklyn, NY held a party for its employees and sought a festive Halloween, custom designed area rug for the event entrance.

Although the party was a temporary event, Etsy was looking for something with high quality appeal and chose a 10 ft. by 13 ft. carpet with a geometrical image that included their brand colors. Enhance a Colour (EaC) printed directly onto short-term, promotional grade carpeting via dye-sublimation process; the material had a rubberized backing and was finished with a color-coordinated fabric edging. This specialty carpet was originally intended for one night of use, but because the dye-sublimation printing process allows for the material to be washed and/or steam-cleaned, Etsy decided to keep it for future use!