Merck & Co., a leading pharmaceutical research company, contacted Domus, Inc., a woman owned, PA-based marketing communications agency for help in creating visuals for its latest internal marketing campaign (Put Your Focus Forward).
Merck wanted its employees to see the Focus campaign messages as they entered and left the building and every time they used the elevators. To achieve this objective, Domus reached out to Enhance a Colour (EaC) for help in producing the graphics.
Using Domus-supplied art files, EaC produced 25 different 4 ft. diameter decals and sixteen (16) 3 ft. floor decals on an EaC flooring material called “Walk and Wall.” EaC printed the floor graphics in full color and applied them directly onto the office carpeting and tile floors.
To reinforce the branded campaign throughout the four story building, EaC was also asked to print and wrap 40 sets of outer elevator doors using 3M PSAV (pressure sensitive adhesive vinyl), as well as ten 3 ft. decals for the inside of the elevator cabins.
All installation work was handled by EaC’s 3M-certified professional installers.
Client: Domus Inc.
Artwork: Client supplied images
Product Used: Walk and Wall